What's Your Persistence Level?
Home business is not for sissies.
It's not for anyone who gives up easily. This is true whether you're
trying to make a modest living, a million dollars, or just a little bit extra to
supplement the family income.
There are barriers to finding the right
opportunity for you. There are barriers to finding enough customers. There is
competition trying to crowd out every ad you ever posted. Sometimes Google, or
Yahoo, or Bing will tell you that your ads don't meet their guidelines, even if
everything you can see about the ad says that your ads do. Sometimes, clients
will promise to pay you and then fail to do so. Or they'll scam you.
Or they'll run off into the night. Or they'll put the money in escrow and
let you stare at it for three months past the date you expected it, wondering
why they don't just hit the release button already.
It's so close,
yet so far away. Clients will sometimes call you when you're off, even after
setting office hours. You have to decide whether to take the call
cheerfully and risk having it happen again or be firm and risk losing the
client. Your child will unplug the phone and you'll fail to find out for five
days.
When you finally get your messages you'll realize that you've
probably just lost an $1000 sale. You never thought to check your
voicemail cause you were home the whole time and the phone never rang. If you
don't have persistence, any of these things could send you running back to your
nice, safe little cubicle. There's nothing wrong with that of course--if
that's what you want. If it's not what you want you have to cultivate
persistence, and a thick skin, any way and every way that you can.
You have to find your way over, under, around, or through those
barriers so that you can keep going. You have to have faith in the good
things: The big check that arrives tomorrow... Curling up with your child to
read a book on a snow day... The satisfaction in doing a job well and gaining
more responsibility than you might have been able to achieve in your office...
Throwing away your resume or CV... You have to have faith that the next
big sale will come even if you missed the last one. You have to figure
that the project that just blew up will teach you something that will help you
do the next project even better. The employee or subcontractor who left in
a snit is making room for the next really stellar employee to come along.
Nothing is ever wasted.
It's a journey, and not a destination.
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