external opinion: Expression Web – Website Building That Helps You Find A Relationship You Want

by Sasha Mitrofanov

As you know, in a modern world, it’s not enough just to have a great product, you have to let other people know about it, in other words market your product effectively. I would like to share with you today how you can promote your products using Microsoft Expression Web, so that you can attract more customers, generate more business and maybe even find the love of your life!
In my business I help men to improve their relationships with women, so that they can meet, attract and date exactly the kind of women they want. And building your relationships with your customers is not very different. You have to find them, or rather say – they find you and your website through a search engine. But what happens after that? Will they register on your website? Will they buy your product? Or will they just click away after a couple of seconds? You cannot choose for them, but you can help them choose in your favour!

As the favourite mantra of my internet marketing guru, Rob Goyette, goes, “effective internet marketing is about putting the right offer in front of the right people at the right time” (http://www.howtomarketbetter.com/).

And having an effective website that allows you to convert your visitors into leads and then paying customers is therefore crucial for your home business success. I built my website in Microsoft Expression Web and today I’m going to give you a review of my experiences with it.

Now, I’m not a professional website designer, so when choosing a website building software, I was looking for a fair balance between software flexibility/functionality and ease of use. Granted, choosing one of the default Website Builders that most of the self-respecting hosting providers offer nowadays would be the simplest option. 

I’ve tried a couple of those in my early days, and then left thoroughly frustrated at how desperately limited in features and inflexible those simple website builders were. Here is a list of downsides of the standard website builders, as compared to Expression Web:

Standard Website Builder
Microsoft Expression Web
Limited number of templates
Can build your own template easily
Limited to ineffective “multi-tabbed” website format
Can build a landing or squeeze page easily
Unpredictable /Inflexible text formatting
Easy formatting like in Microsoft Word
Largely incompatible with HTML tags
Can easily edit the HTML code to insert conversion tracking, autoresponder forms and fine tune formatting
To sum up, I cannot see any disadvantages of using Expression Web compared to default website builders offered by hosting providers, and can wholeheartedly recommend it (And I promise Microsoft doesn’t pay me a penny for recommending it!)

Now, this article would not be complete if I did not compare Expression Web with more professional products, such as Dreamweaver. However, being a practical home business user, rather than a website building junkie, the simplicity of using Expression Web outweighs the flexibility offered by Dreamweaver (and I’ve built a couple of *basic* websites with Dreamweaver myself too, in case you wondered!).

Granted, you can do much more in Dreamweaver than in Expression Web, but do you have an extra couple of weeks on your hands to study this specialised piece of software in depth so that you can use its extra functionality? I did not!

I just wanted to have my website online, in front of my customers, with the right offer on it. Expression Web was very easy to master – especially if you are to using Microsoft Word, and allowed me enough functionality to come up with an attractive looking website that did exactly what I wanted it to do. Now I can go about doing my primary business of helping men to build their relationships.

You can see the result of my work here:
http://www.authenticdatingformen.com/
Happy Website Building, and may you relationships with your customers be financially abundant and mutually satisfying!

I am an affiliate of Rob Goyette.

Dr. Sasha Mitrofanov, PhD
Men Transformation for Long-lasting Relationship Success


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