Is a blog the right method to build profitable internet home businesses?

I am thinking. Actually he got me thinking. He is Ken Evoy. As I already told you some months ago I joined the SiteBuildIt 5-Pillar  program. Since it was endorsed to me as kind of online marketing bootcamp. That's it. And the 5-pillar  program lives up to that expectation.

Do not forget I was an avid surfer but a totally newbie to internet marketing and online business building still in the Summer of this year (2009). I have a steep and sometimes expensive learning curve. But I decided to leave the employed rat race and do what I dream of: being independent.

So I started my first steps on the internet with a cheap server rental (justhost), and I've already left them (changing is pretty expensive). Now I am hosted in the US by an Australian company who does a great job and the CIO is personally taking care of me. That is a way I like to do business. To be fair, it is a bit more expensive, too, but I could't stand the service at justhost having the motto: didn't read your mail but will tell you what you want to hear. Always polite, but life shortening behaviour.

I also dabbled around with Joomla, which is quite fun, but much harder to manage. But - we will come back to that - Joomla builds "real" websites.

So my brain for sure doubled in the amount of neural pathways and in size itself in the last weeks. I am no newbie anymore. I have my successes. I have my losses.

To say it with Thomas Alva Edison:  "I have not failed. I've just found 10,000 ways that won't work ."

But I am pretty happy of what I built up in that short amount of time. Being a believer in the 80/20 rule (my take on that is I am happy to reach 80 percent for technology literacy, because the last 20 percent is not worth the effort) I think that I somewhat mastered blogging with wordpress. It is an awesome tool. And me being happy about this blog so quickly is very much due to Wordpress' quality and ease of use.

And so I am one of zillions of people setting their sails to enter the Internet ocean and find the way by sea to America. So in this I think I am pretty average. And there are many examples of people being very successful with blogs. The blogger of all bloggers for me is Darren Rowse of problogger.net. He is making a lot of money from his popularity. If you are into blogging you should check it out.

Zillions? How many blogs actually are there? It is not so easy to get a number. The newest figures I found while doing a quick scan are about three years old. In 2006 Technorati, a kind of "Institute for Blogging" released a stunning statistic about the " State of the blogosphere". It states that in 2006 about 100.000 new blogs were indexed (by technorati) each day and every 236 days the number of blogs doubled. After that it is harder to get figures.

Ken Evoy speaks of more than 200 Mio. blogs these days. Many of the blogs are inactive, but nethertheless existent.

So in this I think I am pretty average. And there are many examples of people being very successful with blogs. The blogger of all bloggers for me is Darren Rowse of problogger.net. He is making a lot of money with his popularity and what he has to show something. If you are into blogging you should check it out.

But since I and most of you do not blog for telling the world about my new recipes but to build a internet based home business, I am thinking. Ken Evoy writes in his blog (yes, he does that, too)

Where are All Those 200+ Million Blogs in the SERPS?

He continues to write:

You are unlikely to find a blog because Google knows that you are likely searching for more comprehensive information, not just the latest few paragraphs that you write about the topic.

I did a quick check for "Internet Marketing" on google. Two of ten of the top search results are build on blog technology (Wordpress). So with all the advantages as a Contgent Management System (CMS) Wordpress has, I really do wonder why there are not more blogs, especially done by internet pros who should know about its ease of use.

On another page it is explained:

What is blogging exactly?

Blogging is just a different way to build a Web site. Its content is organized by the date/time of its "posts," which are what blogs call "Web pages" (even the word "posts" suggests time-sensitivity).

So why did it become so popular?

It was not due to the journal format. Nor was it the heavy link-exchanging that bloggers do (Google discounts their importance).

So he got me thinking. I do not want google to see my blog like yesterday's newspaper because I didn't post today. Right now I am happy with what is achieved. But I understand that building a blog in Google's eyes is like writing for a newspaper. Nobody wants yesterday's news.

Since it is Google's secret how they REALLY do rate stuff on their search engine and keep it as secret as possible, there are so many opinions out there. The Search Engine Optimizers want to sell you their latest techniques. Bloggers are a community (the blogosphere). And also Ken Evoy wants to sell his tool.

I am an affiliate. But he makes the most sense to me. That's why.

Make up you own mind. Here is the website on SBI about blog or website building.

I decided to put it to a test soon a do SiteBuildIt myself. Will start in the next days.

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