Internet Resources for Crafters Part 7: Make a Career out of Crafting with the Power of the Internet
Step 7: Sell to Existing Customers When customers buy from you give them an invitation to join an opt-in e-mail list. You can easily set up a list, an auto-responder, and beautiful html template e-mails on a service like Aweber (http://www.aweber.com), which is typically very affordable. It is far easier to sell to those you have already sold to than it is to try to sell to new people all of the time. The list will allow you to announce new products, announce new how-tos, and to become a trusted resource within the crafting community. You’ll be able to make a name for yourself with people who actually look forward to, and want to hear, what you have to say.
This is known as “permission marketing” and it is the most effective way to raise yourself above the sound and fury of millions of competitors on the internet (you can find out more about this at websites like www.homeofhomebusiness.com). Internet marketing doesn’t require you to find 40,000 people to buy your products. In order to enjoy success, what you need are 1,000 dedicated followers who would be willing to spend just $100 per year with you. If you get those followers, then you’ve just achieved a yearly income of $100,000. The list will help you gather your
1,000 and to keep you at the forefront of your mind.
Don’t forget to offer a list sign-up opt-in at your face-to-face shows, as well (this is automatic in professional systems like www.aweber.com). Make sure you give out business cards with your etsy.com store web address on it.
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