Demonstrating Trustworthiness and Accountability in your Internet Home Business
Everybody's trying to make a
buck on the Internet these days, and that's led to a lot of problems. On
the one hand, we want to be able to promote our own products and services.
We are individually convinced that everything we have to offer is the best that
it possibly can be (or at least, one hopes you're convinced of that. If
you're not, find another internet home business). But at the same time, we want
to be able to avoid getting bombarded by advertising. Advertising is
obnoxious. It takes time out of our day if it does not meet a specific
need or business problem we are having at the time. The difference between
the nick-in-time solution and the waste of time is the difference between "sale"
and "No Sale, and furthermore stay out of my life."
Targeted: One way you can address this problem is to
target only those people who you know want and need what you have to say.
It's no good shouting out your wares in the town square if the people you sell
them to never leave their house, for example.
You need to make
yourself very aware of what kinds of problems your product solves and what kinds
of people have those problems. The problems may be simple. For
example, there's one profitable home business out there called Mia Bella
candles.
They sell scented soy candles that last longer and send a
nicer smell throughout the whole house, rather than in one targeted
location. One could argue they're not solving any real issue or problem,
but they are. They're targeting people who like nice candles but who do not
want to replace them all the time. Or, they're targeting: People who
want environmentally friendly and safe candles.
They are
not, however, targeting everybody on the whole of the internet
who has ever had a candle, ever thought about a candle, or who does not yet know
that they need a candle. Their "profit zone" is in a very narrow range,
and the successful direct sellers of Mia Bella candles stick with said range.
Transparency: You need to be willing to put your own
name and your own face on what you do, even if you don't think you're
photogenic. People know instinctively that someone who hides behind an
alias and who won't show us their face is likely up to no good--or at least, not
particularly proud of what they are doing. That creates wariness and
raises red flags. You're going to run your business on the up and up, so be loud
and proud about it.
Be who you are and make a personal connection
rather than trying to broadcast constantly.
Accountable: If you screw up, people need to be able to
reach you to tell you so--and they need a response back. If you're not
willing to provide those things then your business is already on a bad
foundation. Being accountable and responsible for results, actions, and
words makes your business more credible. It also helps brand you as a
respectable leader rather than just another Internet town crier shoving
worthless links down people's throats.
One of the functions of social
networking, for example, is your ability to provide that level of
accountability. When people are talking on Twitter about the things that
have gone wrong with your business, you'll have the chance to respond: to
apologize, to explain, to rectify. (Don't get defensive--it's not
helpful). People no longer want to approach an edifice.
They
want to approach other human beings, and they want to be treated like
human beings. Be willing to stand behind what you do, and be willing to do it
right, and with the people who care. Helping others is the new way to
succeed. We're not in a competition model any longer. We're not in a
bulk packaging, lowest common denominator style marketplace here on the
Internet. We're dealing with people who really think about and research
what they're buying before they bother to buy it. And chances are they'll Google you, too, so put your best
foot forward wherever and whenever you can.
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